A home improvement lead is a homeowner who has shown genuine interest in hiring a contractor for a renovation, repair, or maintenance project. The lead has typically submitted their contact details through a landing page or form, responded to an advertisement, or called an inbound number in response to a campaign.
For contractors and home improvement businesses, leads are the starting point of every new job. Without a consistent inbound flow, growth depends entirely on referrals and repeat business, which limits scale.
Not all leads carry the same value. The worth of a home improvement lead depends on several factors: the trade it relates to, the geographic area it comes from, the urgency of the project, and the homeowner’s intent to proceed.
A roofing lead from a homeowner with active storm damage and an immediate need to repair is worth significantly more than a browsing lead from someone vaguely considering a kitchen renovation in the distant future. The platform, funnel design, and campaign targeting all influence how many high-intent leads a campaign generates relative to lower-intent registrations.
Home improvement leads come in two primary forms. Inbound calls are homeowners who call directly in response to an ad, typically indicating high intent and readiness to speak with a contractor immediately. Form submissions are homeowners who fill out a contact form with their details and project information, requiring a follow-up call from the contractor’s team.
Both formats have value. Inbound calls tend to convert at a higher rate because the homeowner has taken a more active step. Form submissions provide more volume and allow the contractor’s team to manage follow-up on their own schedule. We can deliver either format or a combination of both depending on the contractor’s preference and sales process.
We generate leads across all major home improvement trades including roofing, HVAC, chimney cleaning, kitchen and bathroom renovation, painting, flooring, windows, landscaping, solar, and more. All contractors must be licensed and insured before any campaign begins.
Home improvement leads are generated through paid campaigns running across Google, Meta, and Taboola. Google captures homeowners actively searching for contractors in a specific trade and location. Meta reaches homeowners based on property ownership, location, and renovation-related interests. Taboola reaches homeowners in a browsing context through lifestyle and home-related publisher content.
Campaigns are geo-targeted to the contractor’s specific service area, down to state, city, or zip code level. Every campaign is built around the specific trade and market, not applied from a generic template.
Every contractor we work with must be licensed and insured. This is a non-negotiable requirement before any campaign launches. Platform policies are also researched thoroughly per trade and per market before any campaign goes live.
We run dedicated home improvement lead generation campaigns across Google, Meta, and Taboola for licensed contractors across the US and Canada. Leads are delivered as inbound calls, form submissions, or both depending on the contractor’s setup. Campaigns are geo-targeted to the service area and built around the specific trade.
What is the minimum order for home improvement leads?
We offer flexible order sizes to suit different business sizes and budgets. Contact us to discuss volume, trade, and service area and we will confirm availability and pricing.
How quickly are leads delivered?
Inbound calls are delivered in real time as campaigns run. Form submissions are delivered as they are generated. There is no batching or delay.
Do you cover all US states and Canadian provinces?
Coverage depends on the trade and current campaign availability. Contact us with your service area and trade and we will confirm whether we can supply leads for your market.
Can we receive both calls and form submissions?
Yes. We can configure campaigns to deliver calls, forms, or a combination of both depending on what fits your sales process best.
We recommend verifying any contractor through the Better Business Bureau or Angi before committing to a service agreement.